PUBG Social Campaign

As the agency of record for PUBG social media, we built and maintained the PUBG main social media accounts from ideation through implementation. We collaborated with the internal creative team to form a multi-channel strategy for growth and engagement that included agency produced on-brand social creative that exemplified the core values of the player base and the company.

Our strategy and creative was informed by analytics of past performance, best practices, projected tentpole brand events and fan-determined viral trends. PUBG crossed the 4million follower count on Instagram in 2019, doubling the follower count in seven months.


Yokohama Tires