What is a Main Street brand?

A product or service that people across the country want or need on a regular basis. It may be purchased at the local mall, over the phone, or online. It may not be the biggest brand on the block but it delivers what the customer expects... trust, quality, dependability and value. 

Who is the Main Street consumer?

These are hard-working folks across America. From big cities to rural towns, they know how much sweat goes into earning a buck and are careful about how they spend it. They are looking for brands they can trust, and that demonstrate the values and characteristics they identify within their own lives. Most importantly, they want to be spoken to in a way that is genuine and direct. 

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